Showing products for fashion logistics like sunglasses and jeans, sweater and sandals and also a bag

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Avec la croissance fulgurante de l'industrie de la mode

l'automatisation de la logistique est devenue essentielle. Elle se positionne comme un accompagnateur de croissance, permet de répondre aux attentes des clients et d’optimiser les entrepôts.

L’automatisation est un accompagnateur de croissance indispensable

Les articles de mode représentent désormais plus de la moitié des achats en ligne, avec une demande de délais de livraison plus rapides et une personnalisation accrue. Pour relever ces défis, les acteurs de l'industrie adoptent l'automatisation, qu'elle soit partielle ou totale, afin d’améliorer l'efficacité des entrepôts et de s'adapter aux exigences du marché en constante évolution.

Pour rester compétitives, les entreprises de la mode doivent optimiser rapidement leur supply chain. Flexibilité et réactivité sont primordiales pour répondre à l’augmentation de la demande dans ces secteurs en plein essor. C'est là que l'automatisation de la logistique entre en jeu.

En automatisant les tâches, les entreprises de la mode ont tout à gagner :

  • Baisse des coûts à la commande

  • Augmentation de la capacité de production

  • Flexibilité de la supply chain pour répondre aux pics saisonniers

  • Réduction des erreurs de stocks

  • Délais de livraison plus courts

  • Meilleures conditions de travail

L’automatisation libère des ressources précieuses aux entreprises, ce qui permet à la main d’œuvre humaine de se consacrer à des activités à forte valeur ajoutée voire artisanales pour satisfaire les besoins du client final, un défi majeur pour les marques de la mode. Effectivement, pour de se démarquer, il est aujourd’hui essentiel pour ces marques de créer une expérience personnalisée et exclusive.

Inside of the warehousing with the distribution centre

Automation frees up valuable resources for companies, allowing employees to focus on manual activities with a high-added value that meet customers’ needs. This is a significant challenge for fashion brands. Indeed, to stand out, it is now essential for brands to create a personalised and exclusive experience.

n a competitive market, customer satisfaction is essential to retain clients. By providing a personalised, smooth and fast customer experience, we earn their trust and turn them into loyal clients. Automation can play a crucial role in delivering this exclusive experience.

For example, by automating the management of orders, delivery times are reduced, and preparation errors are minimised. This gives the consumer immediate visibility of the product’s availability. This streamlines the returns process too ensuring a smooth customer experience.

In a world where every customer is unique and where personalisation has become the norm, automation also has its role to play. Logistics can now adapt to the changing requirements of end consumers by offering them multiple delivery options while customising packaging. By using cardboard cutting systems according to the volume of the items, it is also possible to optimise the packaging to guarantee durable, secure and suitable parcels for each order. This approach reinforces the positive image of the company and increases customer satisfaction.

Attention to detail and product presentation is another vital element of the fashion offer. It involves extending the brand’s value proposition before the product’s final journey to the store or end customer. This ranges from simple customisation to the addition of high-end services to satisfy the most demanding end customers.

Although logistics automation offers advantages in personalisation, precision and efficiency, specific tasks such as embroidery, engraving or handwriting require human input to ensure authentic and high-quality personalisation. The skills of artisans and experts are essential to provide meticulous attention to detail and a unique artistic touch. Therefore, logistics automation and human input complement each other to provide an exceptional customer experience, combining technological efficiency with personalisation.

There’s no need to automate the entire supply chain. Each company has specific needs and must choose appropriate solutions. Automation is possible at all levels—reception, storage, order preparation, and shipping. The durability of an automated system is linked to its flexibility. Logistics automation requires adapting to all types of customers, from start-ups to multinationals.

The Kuehne+Nagel Fashion Campus near Paris demonstrates an ability to meet the diverse needs of customers. It enables businesses to thrive or start their business with customised solutions. This specialised hub responds to the increase in demand from the online fashion sector with 25% growth in 2021.

Sustainable development is also an essential issue for fashion companies. By selecting logistics partners and by promoting collaboration with suppliers committed to sustainable practices, fashion companies can contribute to responsible supply chain management and offer a customer experience aligned with current sustainable development targets.

Fashion companies that have implemented logistics automation solutions have observed a significant reduction in operational costs and increased productivity.

  • Reduction of 15-30% of logistics costs over a period of 3 to 5 years

  • Two to three-times more production capacity

  • 25% reduction in transport costs thanks to precise packaging management

  • Five times the number of packages processed per minute

When implemented flexibly and with the end customer in mind, logistics automation enables fashion companies to control costs and thrive in an ever-changing market. Automation offers innovative and fluid solutions that ensure competitiveness and a better customer experience.