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Creating an independent, AI-ready ecosystem with 4PL

Discover how a global consumer healthcare company navigated a complex business separation, building an independent supply chain while reducing spend by 57%.

Summary
Results

From pharma to consumer healthcare:
delivering measurable impact


When a global healthcare business separated its consumer health operations from its former pharmaceutical parent, maintaining supply chain continuity was critical. At the same time, the newly independent organisation needed to establish its own systems, processes, governance and operating structures.

Kuehne+Nagel supported the organisation throughout the separation journey, managing the supply chain transition while transforming its logistics model. The result was an independent, connected and more resilient supply chain that delivered a 57% reduction in spend within three years, 100% shipment visibility and traceability, and a 96% on-time control tower response rate.

Beyond these immediate improvements, the transformation established a digital backbone to support proactive risk management, continuous improvement and future AI-enabled capabilities.

Two pharmacy professionals reviewing medication packaging and digital inventory information in a retail pharmacy.

The task at hand: Maintain continuity
throughout the transformation


Industrial worker conducting safety inspection of electrical control equipment in a logistics facility.

Separating a consumer healthcare business from its former pharmaceutical parent involved more than establishing a new organisational structure. Systems, processes and logistics flows needed to be separated while maintaining uninterrupted movement of products to customers and markets.

The organisation also needed to establish independent governance and operating structures, while gaining the visibility required to manage a newly independent supply chain effectively.

Beyond continuity, they needed a future-ready supply chain capable of operating independently and adapting to changing business requirements.

Together, Kuehne+Nagel and the organisation started a transition to achieve these objectives.

Step 1: Stabilise operations during separation


The first priority was creating stability across the newly independent operation.

Kuehne+Nagel supported the separation of systems, processes and logistics flows, then established independent governance and operating structures. End-to-end system integration and real-time visibility provided the operational control needed to manage the transition effectively.

This approach enabled the organisation to maintain stable operations throughout the separation, avoiding supply and customer service disruptions while creating the foundation for the next stage of transformation.

Step 2: Define the path to a future-ready supply chain


In the next transformation stage, the focus shifted towards defining how the new organisation would operate and evolve over the long term.

We built the transformation around:

  • A clear roadmap aligned with business requirements, market benchmarks and industry best practices

  • An independent governance model supported by strong top-management sponsorship

  • Accountability and execution plans, assessed through performance tracking

This created a fully connected ecosystem with a single source of truth, supporting faster, data-driven decision-making across the supply chain. The teams involved also gained greater visibility and improved collaboration.

Close-up of pharmaceutical product boxes being selected from pharmacy inventory shelves.

Step 3: Drive performance and operational excellence


With an independent operating model in place, our focus moved from stabilisation to optimised performance.

The roadmap started to take effect. Real-time operational visibility and exception management provided the organisation with greater control over day-to-day execution. KPI-driven governance strengthened the management of logistics providers. Continuous improvement and cost optimisation programmes created opportunities to improve performance and efficiency over time.

A new integrated collaboration platform also strengthened coordination between Kuehne+Nagel, the organisation and their logistics partners, enabling issues to be addressed more proactively.

This shifted the organisation from reactive execution towards proactive, performance-driven supply chain management. The result was an integrated 4PL model that provides the visibility, governance and coordination needed to manage a complex global supply chain without any downtime impact.

Building the foundation for AI-powered resilience


This transformation established more than operational stability and cost efficiency. By creating a clean, stardardised and fully integrated data environment, Kuehne+Nagel laid the foundation for the next generation of AI capabilities within the organisation's supply chain.

This included:

With more visibility, the organisation was able to detect and prevent potential disruptions early, as well as identify structural risks across suppliers and the network. Scenario-based risk modelling also helped them to assess possible outcomes and safeguard production continuity.

A stronger digital foundation enabled better transport planning and intelligent network optimisation. AI-supported decision-making also made it possible to automate prioritisation and exception management.

Connected processes and real-time data were key to a successful transformation. With clear documentation and accountability structures, strong data, and improved collaboration across all partners, the organisation ended up with scalable and agile data-driven network.

Now, this global consumer healthcare company is better positioned to respond faster to disruption, manage emerging risks and continuously improve performance as its supply chain evolves.

A close-up view of a monitor displays statistics surrounding a blue world map.

From separation to an intelligent supply chain


A successful business separation requires operational continuity, clear governance, and an independent operating model. Through a jointly managed transformation, Kuehne+Nagel helped this global consumer healthcare company establish a resilient supply chain built on connected data and end-to-end visibility.

Today, the organisation operates with greater cost efficiency, visibility, and control, using a digital foundation designed to leverage AI in a volatile environment.

More importantly, what began as a complex business separation evolved into an opportunity to build an independent, resilient and future-ready supply chain. With Kuehne+Nagel as a strategic partner throughout the journey, the organisation established the foundation to continuously adapt, optimise performance and respond confidently to future challenges.