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Why sustainability matters

Today, sustainability is a top strategic priority in logistics, driven by increasing pressure from governments, consumers, and shareholders. Companies are proactively transforming their operations to align with global climate goals and stakeholder expectations.


White KN truck

Investment in low-carbon technologies


Companies are investing in electric vehicles (EVs), biofuels, and hydrogen-powered fleets to reduce emissions and comply with evolving regulations. These technologies are not only environmentally friendly but also help future-proof logistics operations. Kuehne+Nagel has even made strides by investing in a fleet of electric trucks and low-emission vehicles, reinforcing its commitment to sustainable transport. However, high costs (53%) and ROI uncertainty (49%) remain the most significant barriers to broader adoption. This resistance is strongest in Fashion & Lifestyle (62%) and FMCG (57%).

Sustainable warehousing and packaging


Warehouses powered by renewable energy sources like solar and wind are more common, helping companies reduce their carbon footprint and operational costs. There's also a strong push to eliminate single-use plastics and increase the use of recyclable materials.

Recyclable packaging (86%) is the most widely used sustainable packaging solution, with an additional 12% of companies planning implementation. This shift reduces waste and enhances brand reputation and customer trust

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Truck on the road surround with forest. Sustainable transport

Carbon emissions commitments


Many companies are setting ambitious carbon reduction goals to align with global climate initiatives. 25% of companies have already committed to net-zero emissions targets with specific timelines, while 38% are waiting for more cost-effective technologies before making firm commitments.

Companies measure progress through fuel efficiency monitoring (65%), audits (61%), and stakeholder feedback (60%).

Kuehne+Nagel has pledged to transition to a zero-carbon business model through the Science Based Targets initiative (SBTi), helping lead the way in logistics climate responsibility.

Strategic drivers and challenges


Consumer companies view circularity as strategic. 64% of companies cite competitive advantage and  61% highlight brand differentiation as key motivators for adopting circular practices.

Still, the path to sustainability has its hurdles. In addition to cost and ROI concerns, operational complexity (40%) and waste reduction challenges (47%) present significant obstacles.

Top-Down View: Worker Wearing Hard Hat Checks Stock and Inventory Using Digital Tablet Computer in the Retail Warehouse full of Shelves with Goods. Working in Logistics, Distribution

Summary


Sustainability in logistics is evolving from a compliance requirement to a core business strategy.

Companies that invest in low-carbon technologies, circular systems, and transparent measurement tools are reducing their environmental impact and building stronger, more resilient brands.

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