close-up of a computer motherboard with a glowing blue microprocessor surrounded by various electronic components and highlighted circuitry.

Talk to an expert

We help you to navigate through logistic questions.

Contact form

Why digitalization matters

As global supply chains grow more complex, companies are turning to advanced technologies to streamline operations, enhance customer experience, and build resilience.

Present and future digitalization trends

Digitalization is transforming logistics from the ground up. From AI and IoT to blockchain and big data, digital tools are an essential part of the logistics equation. According to our 2025 Statista Consumer Logistics Report, 69% of companies expect digitalization to improve efficiency, with Retail & Home companies leading at 80%. Other top expected benefits include enhanced customer experience (63%), greater flexibility (59%), and cost savings (59%).

This report highlights three key focus areas of digitalization: AI and automation, IoT and tracking, and data analytics.

Yellow robotic arms packing boxes at a warehouse.

AI and Automation

AI and automation are redefining logistics operations. They aid logistics processes by predicting problems, optimizing routes, and eliminating repetitive tasks. Consumer companies are using these technologies to strategically simplify complicated and tedious tasks, reduce human error, and minimize operational costs.

Beyond tasks, AI aids with regulatory compliance checks and sustainability, using route optimization to help companies improve fuel consumption and reduce carbon emissions.

We asked Consumer company decision-makers about AI and automation, and the results are in. Here are the keyinsights from this year’s report:

34%
of companies say data analytics and AI solutions are the most critical tools for logistics operations.
23%
of companies say automated warehouse management systems bring the most impact.
70%
of companies use AI to improve customer experience, with FMCG at 75%.
78%
of companies say their goal for AI over the next 1-3 years is to improve customer experience.
1 in 4
companies sees potential in using AI for warehouse and inventory management and demand forecasting.
26%
of responders say customer service and communication can benefit the most from AI and automation, especially in FMCG (39%).

IoT and tracking

The Internet of Things (IoT) is transforming logistics visibility. With realtime tracking and sensor-based monitoring, companies gain greater control over shipments, inventory, and warehouse operations.

The benefits include improved warehouse efficiency, reduced downtime, smoother operations, and greater stakeholder transparency. By integrating IoT, companies can respond faster to disruptions and deliver more reliable service.

Man holding a tablet and watching pictures on futuristic hologram wall
A man looking at his tablet next to robotic machine

Data analytics

Data is the engine of digital logistics. With advanced analytics, companies can uncover insights into performance, customer behaviour, and market trends, enabling smarter decisions and more agile operations.

Data empowers companies, helping them plan for better resource allocation. Data monetization is also creating new revenue streams and enabling personalized services.

Challenges and barriers

Despite the many benefits, companies face some key hurdles:

  • High costs (53%) are the top barrier to adoption, particularly for integrating new digital tools.

  • Resistance to change (49%) remains a significant challenge, particularly in traditional logistics companies.

These barriers highlight the need for change management strategies and long-term investment in digital infrastructure.

KN Challenges and barriers Statista report 2025

Summary

Digitalization is the future of logistics operations, particularly when it comes to AI and automation. However, some Consumer companies are resistant to change and cost implications.

  • Companies prioritise efficiency and customer experience, but they are resistant to the high costs and change that can come with digitalisation.

  • AI, data analytics, and automation are critical tools to logistics success, with automated warehouse management being the most impactful.

  • In the long term, companies are prioritising using AI to manage risks and disruptions.

2025 Statista Consumer Logistics Report

See what’s next for consumer supply chains. Learn how your business can stay ahead of the curve.

Download the full report
Title of the Statista logistics and supply chain report

Dive deeper into the report