Hero_How_to_Road_LTL+_cust_service

Provide easy, transparent and accurate shipping rates for customers purchasing heavy-freight items online.

“Thank you for your inquiry. Someone from our team will be in touch within 24 hours to provide you with a shipping quote.” Buyers expect the same e-commerce experience for heavy freight as they get for small parcel deliveries.


If you’re an online retailer, you probably don't want your customers receiving this message


Anything less could send them searching for another vendor.

According to the Baymard Institute, 17% of U.S. shoppers abandon shopping carts because the checkout process is too long or complicated. You can increase customer satisfaction for online heavy freight commodities by having:

  • Accurate LTL shipping rates ready at checkout

  • Detailed tracking information

  • An entire shopping experience that’s seamless and simple

LTL_ecom_cust_serv_image_ipad-with-cart
woman_laptop_fashion_hero

Faster delivery of online orders is at the top of everyone’s list, but many businesses have yet to invest in new solutions and technology

They don't have the resources of global brands to meet the new “need-it-now” expectations set by customers. But making even small adjustments can improve the online shopping process.

Shipping Rates

Customers want to know the exact shipping cost of their order—before they check out. You can employ specific strategies to ensure accurate information appears in shopping carts.

  • Offer free shipping to customers who reach or exceed a specified dollar amount.

  • Integrate logistics shipping software into your shopping cart that automatically displays accurate pricing at checkout.

  • Partner with a software-as-a-service (SAAS) provider who specializes in storefront optimization. Set up an online store that allows you to fully control the checkout and post-purchase experiences of your heavy-freight customers.

No matter which method you choose, providing shipping costs upfront is a sure-fire way to improve customer satisfaction and conversion rates.

Beyond cost, customers want to know when items will arrive, be able to track their goods, and know about extra details that could affect their delivery. Meeting—or exceeding—expectations, goes a long way to building trust with customers so they return to purchase again.

Late or refused deliveries, inaccurate costs, and even damaged goods can result from a lack of information. As a seller, you’re responsible for helping customers understand the nuances of their LTL shipment. With an experienced third-party logistics (3PL) partner, you get all the necessary details to pass on to your customers:

  • Lead and transit times

  • Full tracking of purchases

  • How LTL shipping is different from small parcel

  • Services that may impact the final delivery, i.e. lift-gate equipment