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Exceptional service from factory to consumer

Delivering a flawless customer experience is a challenge for e-commerce as a sales channel. Look beyond the last mile for answers.

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The agile supply chain

E-commerce customer expectations are far more demanding compared to just a few years ago. From endless purchasing options to fast and free delivery and hassle-free returns, consumer pressures drive change in your supply chain.

Having high-performance fulfilment while being flexible enough to pivot with evolving buyer behaviours puts you ahead of the competition.

Adopt a factory-to-consumer approach

A solid framework optimises the movement of your goods and lets you respond quickly to customer and market shifts.

Collaborating with a reliable logistics partner to replan orders, redirect inventory flows, and adjust shipment modes on the fly.

Transform with evolving markets and long-term growth

To achieve the factory-to-consumer method, data must be timely and accurate. Supply chain information systems and operational processes should be harmonised to provide:

  • Granular responses to orders

  • A strategic overview

  • Opportunities for improving service and costs

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Demand planning is no longer simply predicting consumer volume patterns.

It’s also about understanding how to redirect upstream inventory to support a shift in sales channels.

When a well-known sporting goods company quickly shifted focus to e-commerce, they cleared inventory by cancelling factory orders, offering discounts and shifting products destined for stores to fulfil orders online.

Understandably, the transformation risked impacting the brand’s price and product availability. But for our customer, it paid off. They outperformed main competitors by responding faster and proving that a leaner e-commerce supply chain begins at the origin.

Putting visibility at the forefront

Data should be timely and accurate, with connected supply chain information systems and operational processes. High-level transparency allows for more agile, granular responses to customers’ orders and a strategic overview to identify opportunities for improving service and costs.

Working with a trusted logistics partner offers operational insights plus the ability to scale up

Our customer realised that a fragmented supply chain reduced their agility. To respond to changes in consumer behaviour, they needed a realignment.

This required a unified view, better collaboration and a new plan for orders and flows—sometimes changing shipment modes or speeds to meet demand.

The advantages of a flexible inbound and outbound fulfilment operation are evident.

To prioritise the customer experience, companies need to develop end-to-end supply chains with the right systems.

Forming strategic partnerships with experienced supply chain partners will be essential for success in the growing e-commerce sector.

Elevate your e-commerce supply chain

Gain a competitive edge with an agile, customer-centric approach

Enhance customer loyalty

Deliver exceptional experiences across multiple touchpoints, from engaging online content to hassle-free returns, fostering long-lasting customer relationships.

Gain end-to-end visibility

Achieve seamless information flow and real-time insights throughout your supply chain, enabling proactive decision-making and optimised operations.

Leverage supply chain expertise

Collaborate with experienced logistics partners to drive continuous improvement, implement best practices, and stay ahead of evolving market trends.